Track everything.
A data-driven mindset is imperative to any organization's success. Data should drive decision-making, experimentation, and idea generation.
Know your audience. Explore the details. Be the expert, but grow others to be as experienced as you are.
Tools
Google Analytics 360
Google Tag Manager
Optimizely Experiment
Google BigQuery SQL
Google Analytics 4
Looker Studio
Tableau Desktop
Skills
Analytics Instrumentation
Data Strategy
A/B Testing
Web Optimization
Report Automation
Dashboard Creation
Group Training
Code
SQL
Regex
JavaScript
JQuery
SAS Viya
HTML
CSS
Career
@ Empower
Analytics Instrumentation Manager
Mar 2025 - Present
Sole SME managing all aspects of web analytics for websites supporting 7M+ unique monthly active users, including Google Analytics 4, Google Tag Manager, Google BigQuery, and automating modern reporting tools like Looker Studio and Tableau. Owning the instrumentation, QA, UAT, integration, and improvement processes related to web analytics tagging across all web properties.
- Driving analytics strategy, implementation, and continuous improvement across multiple B2B and B2C websites.
- Automating reporting dashboards with data sourced from multiple databases and formats.
- Utilizing Google BigQuery SQL, Amazon Redshift, Looker, and Tableau to build and drive reporting excellence.
- Managing multiple complex multi-terabyte datasets in Google BigQuery and Google Cloud.
- Architecting and executing a consistent, well-documented datalayer-based web analytics strategy.
- Organizing, improving, and administrating all aspects of Google Analytics 360.
- Scoping, building, running, and reporting on A/B tests in Optimizely.
- Migrating web properties to Google Analytics 4.
- Managing various multi-faceted implementations of Google Tag Manager, utilizing JavaScript and jQuery.
- Utilizing SEMRush and Google Search Console to share best SEM/SEO practices to assure organization-wide self-sufficiency and organic growth.
- Building regular expressions to modify, parse, and organize complex data sets from multiple sources.
- Monitoring analytics properties in real-time to provide cleaner, more accurate insights.
- Training and supporting multiple inter-organizational groups, teams, and individuals.
- Building on experience and learnings from Empower's Ready To Lead manager training program.
- Managing privacy preferences within OneTrust and Google Tag Manager.
Previously: Arrow Electronics, Caterpillar. Also known as Chrisdazzo Consulting, LLC.
Education
B.S. Business Administration, Colorado State University 2011
Fort Collins, Colorado
Focuses Marketing, Business, Economics, Japanese Language
Google Analytics Certified