Experimentation

Web Analytics

Instrumentation

I am an analytics and optimization leader with 10+ years of experience driving web, product, and marketing analytics for large B2B and B2C organizations.

An expert in web product optimization, analytics architecture, GA4/BigQuery, experimentation, and translating complex datasets into executive-ready insights, I excel where I am challenged and valued.

I'm a proven leader with cross-functional influence across marketing, product, data science, engineering, and compliance.

Tools

Amplitude Experiment
Amplitude Analytics
Google Tag Manager
Google BigQuery
Google Analytics 4
Amazon Redshift
Tableau Desktop
Optimizely

Skills

A/B + Multivariate Testing
Tagging Instrumentation
Analytics Strategy
Web Optimization
Report Automation
Dashboard Creation

Code

SQL
JavaScript
jQuery
CSS
HTML

Career

@ Empower
Product Analytics Manager 
Aug 2025 - Jan 2026

• Led organization-wide migration from Optimizely to Amplitude Experiment, establishing a new experimentation platform and operating model.
• Partnered with product, engineering, and marketing teams to optimize web experiences through A/B and multivariate testing.
• Established standards for experimentation governance, measurement, and reporting, improving consistency and trust in test results.
• Provided ongoing feedback to Amplitude to improve Experiment web UI and workflows.
• Implemented custom JavaScript solutions to manage non-unique CSS selectors and complex test scenarios.
• Reported experiment outcomes and enabled product managers to derive actionable insights and make data-informed decisions.

Download my latest resumé here.

Previously: Arrow Electronics, Caterpillar. Also known as Chrisdazzo Consulting, LLC.

Education

B.S. Business Administration, Colorado State University 2011
Fort Collins, Colorado
Focuses Marketing, Business, Economics, Japanese Language

Google Analytics Certified

© Chrisdazzo Consulting, LLC 2025

Get in touch

LinkedIn Chris Randazzo

Email hello@chrisdazzo.com